Posting On Social Media

For any business owner, especially photographers, social media is a huge marking tool that is used to grow your business. I personally use facebook, instagram and TikTok to promote my work. That being said, each social media platform is different, so each post you make needs to have a purpose and help to draw people into your work. For example, my photography instagram serves as a glimpse into my portfolio. I post a few of the photos from each of my shoots in order to keep people up to date on what I am currently working on. My hopes is that this will also encourage them to take a look at more of my work on my website which I have linked in my bio. My photography facebook page runs similarly, except I also use my facebook to promote this blog as well in hopes that people will see the post and read about some of these topics that I cover. I use my TikTok, as well as my instagram and facebook stories, to promote behind the scenes of my shoots and little video compilations of my work. Every time I post to any of my social media I always make sure to add a list of hashtags in hopes of it popping up on other people's feed. Additionally I always make sure to write a positive post and encourage people to follow my social media and reach out of they want to book a shoot. Lastly, I also make sure that each of my post stands out by going through all the photos and arranging them, so the best photos from the shoot are the first photos of the post. This way when people first go to my page they are seeing the very best of my work! What are some techniques you use to promote your business on social media?