Marketing Techniques

As a photographer marketing plays a huge part in growing your business. That being said, it can be hard to pin point exactly what marketing techniques work best for you and your business. Unfortunately it is a little bit of trial and error but there are definitely some marketing tools that I have used and found successful, and I wanted to share them!

1) Word of mouth- This is probably the most effective way to grow your business. Ask all of your clients to refer you to their friends, and offer a reward if they refer someone to you who actually schedules a shoot.

2) Getting involved in the community- This can be as simple as promoting your business while you are out doing daily task, or getting involved in a networking

group that meets regularly. I will make a separate post about this later!

3) Posting any promotions and work on social media and asking people to share your posts

4) A promotional email list- Keep all of your past and current clients up to date on what promotions your offering by sending out a monthly or bi-monthly promotional email.

5) Craft fairs- There are many creative avenues you can take by signing up for a craft fair. I personally auctioned off a free raffle and was able to get a lot of contacts for my email list!

These are just a few marketing strategies that worked for me and my business! Comment and share your photography marketing advice!